SEO, SMO and Online Reputation Management Blog

3 important actions in Online Reputation Management (ORM)

2011-01-18T02:36:00.000-08:00

“ABC product scams!” “XYZ Company provides worst services”. Are you hearing this voice from your consumers? Answer may be “Yes”. You are going through this pain, the reasons can be caused may be because of someone trying to bring you down and may be you failed to provide a genuine service to your consumer. In such crisis of the bad reputation you don’t want to tolerate more now. You want to come back in well online reputation of your brand and business. May be you have put really great efforts in online marketing and your some “keyword phrases” are positioned well in search engine. But you really need to take wise actions to overcome on bad reputation. Here I am seriously giving solutions, how you can beat such crisis.

Keep in mind 3 actions in online reputation management

Monitoring
Analyzing
Influence

Action 1 # Monitoring Online Reputation

People can easily publish content against you and your brand. In addition before making a deal new consumers first read reviews (Honestly even me :-|) and now consumers are very careful before buying an online product. While monitoring online reputation you need to know what people saying about your brand? Where they are talking?

Practically actions to be done in monitoring online reputation

-Google and other search engine Alerts: Use search engine alerts to notify your brand results. Simply go in http://www.google.com/alerts here and type your brand name. It will notify you via mail about your brand news and updates.
-Monitor Possible Public discussion board.
-Monitor Blogs who talks about product and give reviews of products.o
-Use online reputation monitoring tool e.g. Trackur,

Now you need to take next action

Action 2 # Analyzing Online Reputation

Take a keen look on found result related to your brand. Maintain found result in a document.
-sort out it in negative results and positive results.
-Sort out type of result forum content, blog post, article, question-answer, social media talk etc.
-Sort out the popularity of published content website like page rank etc.
-Determine there which result can be take under control easily.
-Sort out list of contacts of content published site admin.
-Sort the influence of published content.
-Identify your tools to take actions to manipulate reputation.

Action 3 # Influencing Online Reputation

Now in this final step of “Influencing online reputation” like an engineer you need to build a wise plan of action to be done according to over come on bad reputation and to build a good online reputation.

Before taking an action go through this list and identify by where reputation problems can be occur.

1    Blogs
2    Forums
3    Social Network Sites
4    Consumer sites
5    Competitor Attacks
6    Negative Domains

So by here your reputation going down, now go through following points you can have solution how to influence on online reputation.

Blogs

Almost all online people like to read blogs where they can get good comprehension on what they are looking for. Therefore, build a strong network among bloggers, create informative content or guideline serial through blog. This is one of the powerful way of creating an online reputation influence. Politely try to respond what people are saying on your content or what they are commenting. If you seem like someone is trying to pull down your reputation through comment or giving a fake review of your blog, feel free to remove such comments.

Forums

There is no doubt forums are powerful which crawls fast in search engine and if someone has created a thread against you it’s very difficult to beat such result. The ways are here you can deal with such forum threads or post, if someone really got disappointed with your services and products you need to appolize there. Convince them how you improved your service and products and how you make best for your customers.

Press Releases

Write news worthy press releases on your products and your website business with well optimized. Publish it on all over press releases.

Social Media

Try to find out where people are talking about your brand. For example search your brand in twitter. Who so ever is talking about your brand develop good relationship with them by responding them politely. Consider following activities you can do via social media sites for online reputation influence.

Public Relation: Build a good network with professional people and manage public relation via Twitter, facebook and linkedin.

Social Groups: Build stunning facebook fanpage and ask people to be fan of your business fanpage. Create company or group on linkedin and ask people to join your conversation.

Content marketing on social news sites: Publish your news on social news sites like digg, Yahoobuzz, mix etc and ask people with whom you are connected to vote on your story.

Testimonials

Probably testimonials are better way to convince your new customers that how your previous consumers are satisfied with your services and products. So, ask your previous customers to write a testimonial for you. And publish it on your website.

These are the better ways of dealing with online reputation management.

Well :) I have tried my best here by giving 3 important steps to manage online reputation. May be I could not cover all stuff here, I might have missed something. Feel free to comment here, for sure I am here to discuss with you.

Social media practices for Online Reputation management

2010-12-02T12:54:00.000-08:00

Probably you know people are talking about your business/website through the online social media or discussion board. It extremely impacts on your online reputation. Probably you are doing fantastic job in search engine optimization. If your business no one doesn't know online. Is it really enough for your good online status? Some of client got bad reviews and feedback through out public discussion board. We first analyzed reviews of website reviews and client’s website. Then we set goals according positive view of client website. According to ever before experience this is great damage of online business. What strategy you would be like to build for such type client. You need to take steps according to build online reputation. Try to put your logical skill to beat bad reviews and to put a positive view of website.

Here are some credible ways you can do through social media for online reputation management

Free guide, tips through blog/article:

This is fantastic way of catch once again attention of website user, why not you are guiding user about your niche topics. Actually online reputation really depends on how you are good to provide free and trustworthy information to users, and users love to read articles. Create a good serial of articles/blog posts. For this ezinearticles.com and selfgrowth.com are ideal article websites. These sites will help you to create public URL of you as author URL. Google and other search engines prefer such trustworthy sites in SERP.

Social Groups:

Your own/client websites is not enough to interact with users you need to take part actively on social groups. Build a community of your own network and be active on it. On the same hand you will get resulted in search engine for that particular social group. For social group ning.com, meetup.com group and linkedin.com group are ideal websites to build online social community.

Presentations publishing:

Why not presentations? Most users love to look presentation (PDF files). Through presentation you can present your strategy, definitely its not bothering to users. It can be a plus point of your website reputation. Slideshare.net is most popular website for sharing presentation. This site will give you a public profile that anyone can view.

Photo Publishing:

Photo sharing can be your credibility and your personal online activeness in social media. Share some stunning photos on photo hosting site; you can share your personal photos, your group photos. According to a survey more than 55% online people share photos and they look for new different photos. Flickr has really made a revolution in photo hosting. Try such website where people can talk about you and your business. Other ideal photo hosting websites are photobucket.com and picasaweb.google.com

Video Publishing:

Believe or not 85% people watch videos, so it is not bad to upload your own videos. Do a good optimization of your videos. Video marketing is booming day by day. Create your video identity in this crowd it will definitely help to manage your online reputation. Youtube.com, Metacafe.com and vimeo.com are ideal for free video hosting websites.
Event Publishing:

Event publishing:

Event publishing is another one good way to present credibility of your business. Yes of course users love to join events and it deepens relationship with your audience. You can start webinars too for your website users. Now events too made main stream of marketing business and build good relationship with audience as well. If you want people know your business and brand you need to pony up to green your event. Eventbrite.com is ideal website to publish your event.

Facebook Fanpage:

Who don’t want to build their online fans? Facebook has made it very easy and made a revolution in social media. Using Facebook fan page you can interact with your audience as it on your website. Now in the fan page buzzword welcome tab you can visualize it as your web page. So make an eye catching welcome tab and make it main landing page. You can add testimonial, newsletter, videos and photos tabs.

Twitter Profile:

You don’t need to tell the magic of 140 characters that twitter has done in last 5 years. This is important source to communicate with your audience and main stream of public talk about your brand. Create your business/personal profile on twitter, follow daily new peoples, give them greeting messages, reply as possible as more positively, tweet daily, publish your news actively recommend it to retweet these are the best activities in twitter profile.

There are many more activities for your online reputation management but you should not miss these social media practices for your website brand.

CSS And SEO: 4 Factors for Search Engine Optimizers

2010-11-09T11:05:00.000-08:00

You all might have known the importance of CSS for every webpage in addition it plays crucial role to put a webpage search engine friendly. If you are a webmaster or Search Engine Optimizer you should be well known of CSS and of course HTML.

#Search Engine Friendly Structure

Search Engine doesn't look just Heading tags, it loves more how your site structured on overall(proper use of p, li, em, b, blockquote, navigation etc.). It's hard to define html properties every time in every element of HTML tags, and CSS reduces this long work. Another thing you should know Search engine looks in code instead appearance of your site.

#Decrease Content-to-Code Ratio

As I told in previous one post Page speed is another plus point of your good search engine optimization, CSS is another option to make your webpage lighter. Writing too much HTML code it slow down page loading, instead CSS decrease content-to-code ratio and page loading time. It helps to increase crawl rate of your website more easily. probably another best option use external CSS file to reduce code bloat.

#Formatting Important Content

You may like to move important content comprising targeted key phrases. Simply you can use "position:" property in css i.e. you can move it where you want. Or simply you can pre-code website user content. E.g. you can format comments posted by your blog readers. Such credibility put a good impression on search engine.

#CSS instead Images

Probably images are to visualize your website/blog but using too much images in webpage it slow down your website. Instead of you can use CSS to style controls (Menus, buttons, boxes, headings etc.). CSS 3 has really improved advance styles, you can use rounded boxes instead images.

CSS and HTML went now in more advance as CSS 3 and HTML 5, but these latest version not totally in use. Definitely these versions of CSS and HTML are good future of web development and search engine optimization.

For more study I would like to recommend websites for your best practices.

W3school.com (Good for beginners)
Best HTML5 and CSS3 tutorials

Why do you need Social Media Optimization(SMO) really?

2010-10-25T11:05:00.000-07:00

A couple of my friends asked me what social media optimization is. Is it for just driving traffic? Is it just to build network using Facebook and twitter etc. So to help people who think about social media optimization like that, I would like to explain right now why people use social media websites actually.

First of all, I would like to list out here what includes in social media optimization:

•    Public Network Profiles (facebook, twitter, Linkedin, etc.)
•    Web 2.0(webs, webly, ning)
•    Social News(Digg, newsvine, Stumbleupon)
•    Discussion Board, Social Group(Meetup, Ning, Yahoo, google)
•    Blogging(blogger, wordpress, livejournal, typepad)
•    Micro-blogging(tumbler, posterous)
•    Social Hubs(Hubpages, Squiddo, Google Knol)
•    Photo Sharing(flickr, photobucket, picasaweb.google.com)
•    Video Sharing(Youtube, Metacafe, vimeo)
•    events(Eventbrite, facebook event, meetup, upcoming.org)
•    Presentations(Scribd, slideshare)
•    Wikis(en.wikipedia.org, mediawiki, pbwiki)
What do you think these parameters are used in social media optimization? Well, let me help you. Here are some of the reasons why these parameters are useful, give a look on it.

#1 Online Reputation Management (ORM):

Online reputation management is another concept (I will explain you in detail in next post), for now why online business need ORM? For a quick view on ORM I would like tell you a story about a client who was facing extreme damage for his online business. He has good reputation in offline market; his brand is popular in offline market. But when it comes to online it is extreme pain in the back, when someone searches his brand on search engine. SE shows result comprising of bad reviews of consumers on such sites like mouthshut, ibibo, consumercourt etc. Now it is too hard to beat such sites, all the efforts of SEO goes to vain. For this reason he hired a company to take care of his online reputation, the company analyzing the issue created positive review profiles on social media sites such as Facebook, linkedin, twitter, and other public websites. Thanks to this effort in ORM the positive reviews were listed above the negative reviews on Search engine.

#2 Online Activeness of Company:
Well, your website has good keyword ranking position on Search Engine, but when someone searches for your brand on search engine the brand should be seen on various social media activity sites, well the reason behind this is that audience when they search for your brand on the search engine they would refer to one or more resource of your brand information, this is where the public profile of the brand offer them the latest information. Actually users can't fully interact with your services only on your website. You need to make your presence felt on other public websites in different forms such as you need to create communities, discussion board, facebook pages, and hubs. E.g if you have a channel of videos on youtube and photo collection on flickr it shows activeness and credibility of your organization (Online presence of your organization).
An ideal example could be seen in the snap below, how social media properties are listed in search engines.

#3 Instant news to users:
For any company when they organize an event, it is important to reach out for people and on time. for e.g, your company is going to organize an event, and you publish it on your website (Does google shows it instantly?) and will the news about the event reach people on time? this is where the social event sites such as eventbrite.com, upcoming.org, facebook events etc plays major role.

Conclusion of this story, Social Media Optimization really is needed for online reputation, Business Branding, and to interact with your audience.

Link Building According to targeted your Niche

2010-10-11T12:45:00.000-07:00

You might have heard about niche link building which includes link building around only your businesses targeted niche. This is important link building phase because search engine considers it as trustworthy and quality links. In addition it drives traffic from your niche. Take a look on following points which can give you an idea about niche link building.

Link Partners

Many webmasters after launching their new website look for link partners. You may suppose link-exchange and link partners are same part. But link exchange is totally different there are such websites which provide link-exchange service we can say it as link-exchange directory. Instead of it we search webmasters/websites related to your business niche. If you want link-partners for your websites search thematic websites, start to contact them, develop a trust with them, tell them about your proposal.

Note: Search such websites which has same status as your website. If your website have 2 pr and they have 6 then they will not contact you.

Niche Directory

Almost all the Directory websites includes all categories. But there are such websites which are only about your niche. The benefit of such directory is that it might have your targeted keyword in their root domain. E.g. your keyword is "vacations to go", directory domain can be "vacationlinks.com".

Note: Try such queries in search engine as submit + "keyword". I personally tried it as submit website + "travel".

Niche Bookmarking

Same as Niche directory explained above Social bookmarking websites has specific niche. Suppose you have entertainment related site, then hotbmark.com is your niche bookmarking site. I would like to recommend you http://www.social-bookmarking-sites-list.com/ this page which can help you find your niche bookmarking sites.

Niche Forums

You don't need to understand that forum links are most powerful links. Forum also includes all type categories but if you acquire back-links from your particular niche its plus point of your website. It needs great patience to acquire back-link from forum. You have to develop your credibility over there such as you should have old account and you have to do post forums without links first. But once you done it you have good benefit from it. I would like to give here an example of niche forums Seochat.com all about search engine optimization, another website tripadvisor.com all about travel discussion board.

The another niche link building source can be Blogging application (Travelpoint.com), niche articles (travelnotes.org).

Possible Steps to troubleshoot Google Penalty

2010-10-11T02:50:00.001-07:00

I have joined SEO forums where couple of forum user created thread on "How to diagnose a possible Google penalty?". They got different answers some of was confusing. Google Penalty causes means sudden drop in keyword position or disappears in search engine its on how your website spam. First of all if you are facing for Google penalty to your website/blog, don't be too obsessed for taking your site back. You need take steps patiently. Personally I was facing this big pain in back. Try to recognize first what kind penalty could be cause your website, because there are quite different types of penalty. Take your short glance on types of penalty.

Keyword Position Dropping Penalty:

This penalty is very serious and sometime great damage of whole domain visibility in search engine. It means your ranking drops by -30, -50 or sometimes Google removes your site totally from index according to your website spam calculation in algorithm. Possible reasons for this penalty are keyword stuffing, doorway pages, inappropriate use of 301 redirect and back-links comprising same anchor-text.

Page Rank Penalty:

You page rank decrease it means it causes page rank penalty. Page rank considered on your overall linking structure, you're content. This affected by bad neighborhood links, outdated content or copied content.

Penalty not causes by only one reason, instead it has lot of reasons. Consider overall possibilities of penalty. Well, I would like to recommend you to take following steps toward troubleshoot penalty.

# 1 Step- Webmaster Report Error

Webmaster- Check your website status in Google Webmaster. One option is simply log in webmaster and going in diagnostics tab in left side and click on crawl errors. If there are page links that are not found or something broken links try to fix them. For this take a look on following screen-shot.

I would recommend you other tool to check Google penalty http://tools.seomoves.org/penaltychecker/

# 2 Step- Fix Broken Links, Not Found Pages, Bad neighborhood links

Broken links, pages not found (401 error) and bad neighborhood links these are enough reasons to down your sites. Fix these bugs, one of tool http://linkchecker.submitexpress.com to check broken links, http://www.bad-neighborhood.com for bad neighborhood link check.

# 3 Step- Re-optimization of Content

You content could be over optimized (keyword stuffing), hided text, duplicate content etc. Why you should not re-optimize content. There is no specific meaning of content re-optimization I mean here take here a QC(Quality check) of your content.Try to put your content as natural (read content relevancy for more) and site users will love it to read.

# 4 Step- Re-build Good Quality Back-links

What means quality back-links? quality back-links calculated as bellow

Relevancy of link from page + authority of page + Popularity of Page linking from = quality back-link.

Point some do-follow links to your website. Avoid same text back-links try to use different related key-phrases. Consider niche link building for your website.

# 5 Step- Social media Optimization

Social media is not part of penalty troubleshoot but it helps to drive huge traffic rest of penalty. Really social media websites have changed the picture of webmarketing and online presence. If you do it with good plan and strategy it definitely help you to improve your business.

Feel free here to give your opinion honestly I will appreciate negative comments too.

How to keep content relevancy

2010-10-08T11:27:00.000-07:00

There is no doubt that fresh content + relevant content is very beneficial for website/blog. But some webmasters fail to maintain content relevancy on their websites. There may be misconception about percentage of relevant keyword or keyword density. Well honestly it is not a good idea as keyword stuffing could lead to search engine penalty or can undergo falling keyword position in search engine page result. Below are some points which could help you to keep the relevancy of your content and your website.(That search engine algorithm prefers content to relevant search term).

Know your services:

First and most important part of content relevancy, that you should always be aware of is “What your services are” and “What you are going to say to your audience?” Do a bit research on your services, regarding what it comprises of and make a list of it. When you start building content try to add as many related data (Images, Videos, Articles, testimonials, presentations etc.) of the services as possible in your content, for e.g. you are running a business of a pet shop then you should consider all details such as type of dogs you offer ,adult dogs, puppies etc. according to it collect required data.

Another thing you should consider is the particular region from where and for which you are providing of your business. E.g. you have dogs in Australia then you should create content as “dogs for sell in Australia”. If you are writing as dogs for sell then it can mislead your service.

Hierarchy and categories of content:

Hierarchy and categories are different from each other. Hierarchy of your pages can be like: dogs for sale > dogs for sale in Australia > dogs for sale in Sydney. This is hierarchy of your pages. Category is a bit different, where you can make another hierarchy. Suppose above hierarchy for adult dogs it is first category and you can make same hierarchy for puppies, rescue dogs and another types these will another categories.

Repeating content:

If you have more than one pages related to particular topics or keyword term. This increases the relevancy of your site. If you have one selling page on particular product you can write news, forum post, blog post on it.

If you go on to follow these ways, this the best option for your content relevancy.

XQVU5DU4G7XW

Five ways to incrase link popularity

2010-02-02T22:47:00.000-08:00

You can easily see that simply counting the number of inbound links does not give us enough information to evaluate a site. It is oblivious that a link from www.microsoft.com should mean much more than a link from www.hostingcompany.com/myhomepage.html. You have to take account of link authority and it's reputation. I here are five ways to increase link popularity.

Link Text (Anchor text) :

The link text of any inbound link is vitally important, if you place targeted keyword or key phrase in link text surely it will help you in search engine result ranking. The anchor text should not too long. It should relevant and meaningful.

Relevancy of Referring Page:

Apart from importance of link text second factor of link popularity is relevancy of page(Relevancy of content) where you are placing link.

e.g. Suppose we are promoting a site about valentine day gift site then you should you should think about gift shop site where much more importance that a similar link from a site about gardening.

Submitting to General Purpose Directory:

While submitting a link to a directory site there are such directory that contain only particular group of links. E.g. A site about health directory where are only about health such as diet, nutrition, skin care, fitness etc. And your site about electronic gadgets so there is better way to avoid such directory submission. You should always consider about general purpose directory where all type topics meet.

DMOZ Directory:

The DMOZ (www.dmoz.org) is an open directory project. This is the one of most popular directory in internet. If you submit your site to demoz directory you will get a valuable link from the directory itself as well as from related additional resources. This means that the DEMOZ directory if of great value to seo aware webmaster.

You probably know that it is not easy to get your site into DEMOZ directory. There is an element of luck involved. Your site may appear in the directory a few minute after it has been submitted or it it may take months to appear.

So you have to read all requirements that site have been defined.

Press Releases, News, Feeds, and Thematic resources:

This section is about site marketing rather than pure seo. There are many information resources and news feed that publish press release and news on various topic. Such sites can supply you with direct visitors and also increase your site popularity. If you do not find it easy to create a press release or piece of news, hire copywriters they will definitely help you to create new newsworthy.

Look for resources that deal with similar topic to your own site. You may find man inherent projects that not in direct competition with you, but which share same topic as your site. Try to approach the site admin. It is quite possible that they will be glad to publish information about your project.

Read related article: Niche link building

Twitter tricks for generating backlinks

2010-01-18T00:20:00.001-08:00

Twitter is one of the latest and greatest Web 2.0 apps and it gets tons of traffic. And I think twitter will best in 2010 for SEO professional. However, from the point of view of a SEO expert, it is more important that Twitter can get tons of traffic as well. So, if you still don't have an account with Twitter, you'd better open one.

Twitter is simple to use and this is what made it so popular. Twitter is fashionable right now, so enjoy the moment. Even the creators of Twitter admit that as with MySpace and other Web 2.0 sensations, Twitter will inevitably go out of fashion some day, so hurry up and get some traffic for free now, when it is still all the rage of the season.

Twitter is simple to use, yet it is really powerful. You might need a couple of hours to get familiar with the basic functionality of Twitter and of some of the extras it has but you can harness its power, even if you don't know it very well.

Unlike most of the other places you can get traffic for free, Twitter is a micro blogging platform, which means that there are restrictions on the number of characters in a message. Therefore, you need to be concise in your Tweets and use your space wisely. In addition to being concise, here are some more tips to help you get traffic from Twitter:

Twitter profile

Your profile and your username are the first two things your visitors will see when they go to your Twitter page. If your profile looks boring, people won't bother to read your tweets, not to mention visit the links you post in them. You can't write a very long bio of yours, but you can enter a few words about you – i.e. your occupation, your interests, etc. You can also include a couple of keywords in your bio.

Username

Your username is also very important. You need to pick a username that is targeted at your niche. For instance, if you are promoting your SEO services and want to drive traffic to your SEO site, you can choose something like SEOmaster, SEOguru, SEO services, etc. Your username will show in searches other users make and this is why you must pay attention to what you choose.

Your URL Or Blog in Profile

According to some statistics, 80% of tweeters don't provide an URL in their bio! Well, maybe these people are not SEO experts/Internet marketers and they don't need this traffic but you as a SEO expert can't afford to miss it. So, don't forget to include your URL in your profile!

Send the link to your profile to your friends

Your friends will be your most loyal audience, so if they don't know about your Twitter page, make them aware of what they are missing. If you have their emails, or know their accounts on other networks, you can send a mass invite.

Search for Twitter users with similar interests

You might have millions of friends, but more followers are always welcome. That is why you can use the search functions on Twitter and find people with similar interests. Find as many as you can and invite the mall. These people might not be as loyal as your friends, coworkers, and acquaintances but still you will get hits from them as well. Some Twitter users report that about 1-2% of their followers visit their site a day, which means that if you have 1,000 followers, you might expect to get at least 10 or 20visits a day to your site. This response rate might seem low but there are ways to increase it.

Socialize on Twitter as much as you can

When you are active in Twitter, respond to the posts of your followers and visit their links, this seriously increases your chances that you will get the same in return. In a word, actively follow those that follow you.

Tweet regularly

As with all other kinds of media, if you want to keep your audience, you need to feed it regularly. Writing a short tweet takes just seconds, but it is enough in order to keep your followers happy. It goes without saying, that you should tweet about useful things, so if you don't have something meaningful to post about you or your sites, it is quite OK to post a link to an article, a video, a blog, etc. you found on the Net and you like.

Don't spam

You might feel that every single user on Twitter is interested in you and your blog/site but this is not exactly so. You might be tempted to make as many users as you can aware of your Twitter page and your latest tweets but you'd better refrain from doing this, unless you want to see if you can get a ban or not.

Take advantage of Twitterfeed

Twitterfeed is one more useful service you can take advantage of in order to increase your reach. Go to twitterfeed.com and configure your feeds.

Make Twitter Search love you

Twitter has a great search function and its main advantage is that it offers real-time results. Google might be fast in indexing pages but its indexing is not real-time. Users are hungry for hot news and nothing beats a real-time search. Many bloggers report that they are getting more traffic from Twitter than from Google and partially this is due to the fact that their tweets are popular and users find them with ease.

Add Twitter gadgets to your site

There are tons of Twitter gadgets and new ones are being released every day. The cool thing about Twitter gadgets is that your blog visitors can become your Twitter followers. If your Twitter followers have many followers, chances are that some of these followers will notice you and will join your network. As we already mentioned, building a large and targeted network is key to getting more Twitter traffic to your site.

These are some of the main ways in which you can get traffic from Twitter.

If you are creative and if you monitor what's going on Twitter and what new Twitter gadgets are released, you will certainly find more ways to drive traffic from Twitter to your site.

Is PageRank Important?

2010-01-18T00:11:00.000-08:00

Just Enough Knowledge to be Dangerous

One of the bigger problems with learning in the field of SEO is that there are a lot of people who have a nugget of information. And they spread it far and wide without the proper context needed to evaluate the potential risks and rewards of any given strategy. So new SEOs end up thinking topic x is the most important, then topic y, then topic z. And then someone debunks one of those. Many false facts are taken as truths when the people with a nugget of information (that they found from some source) spread it as fact.

Accurate Answers Need Context

As the structure of the web changes and search engine relevancy algorithms change then so must the field of SEO. This means that the right answer to questions can change frequently, and information from many years ago may not be correct. Does PageRank matter? When I first got in SEO it was crucially important, but over the years other pieces of the relevancy algorithms (like domain age, domain name, domain trust, domain extension, link anchor text, searcher location, search query chains, word relationships, search personalization, other user data, result re-ranking based on local inter-connectivity, input from 10,000+ remote quality raters, and even a wide array of penalties & filters) have been layered over the top of the core relevancy algorithm.

If that sounds like a lot, it is because it is!

Yes, PageRank is important to driving indexing, but for rankings it is nowhere near as important as it once was. SEO has become a much more refined art. In an October 2009 interview, Google's Amit Singal stated:
Great SEO Service is Interactive

Search keeps innovating - as it must. Each layer of innovation creates new challenges and new opportunities.

Not only does SEO strategy change over time, but it also varies from site to site. A large corporate site has a different set of strengths and weaknesses than a small local business website. The best SEO advice must incorporate all of the following

where you are
where you want to be
The resources you have to bridge the gap between the above 2 (domain names, brand, social relations, public relations, capital, etc.)
what the competition is doing your strengths and weaknesses relative to your market

That is why having an interactive SEO Community is so important. It allows us to look for competitive strengths and weaknesses, and offer useful tips that fit your market, your website, and your business.

Comment Posting in SEO

2010-01-13T08:18:00.000-08:00

Generally we read blogs after reading blog we want to give our feedback to author that what is our opinion on their blog for that there is option as “Post comment”. In comment we should suggest author what is more expected to include in blog, we can appreciate blog, we can criticize blog whatever.

SEO Purpose:

Comment posting is great resource in Search Engine optimization of getting inbound links, and generating direct traffic to our website. Comment can be posted on blog post or article. That contains the opinion of blog reader on that post.

Posting a comment on blog can give a significant traffic to our website, apart from building relevant back-links.

Why we need to take Comment Posting?

Comment Posting contains links of your site that provide direct traffic to your web site, the person who read your comment can visit your web site. It also provides you Direct One Way Incoming links to your web site which is good way to create one way theme based links. If you comment something which is important or useful to other readers, they will visit your site.

Comment Posting has following features:

Posting only in theme based and popular blogs.
Experienced writes/posters who will have sound knowledge on your subject
Anchor Text links in comment.
Meaning full and good comments.
Complete report in Excel Format.

Goals of Comment Posting

To obtain back-links from comment.
Improving Page rank.
Increasing website traffic.

SEO resolution and plan for 2010

2010-01-12T04:24:00.000-08:00

In this year a lot of SEO experts thinking to right now of their goals in the upcoming 2010.They always want to improve their SEO tactics for the upcoming months, 2010 should be a big year for SEO niche, only if they want to become successful at this point of time. What are the things we need to do in order to become successful at this point? Success is what we’re targeting here, and we have to do it as soon as possible. We don’t just wait for 2010 to come near with us, but today we can start plan for our SEO work in the upcoming year.

I never set my resolution for New Year before now. But right now I have New Year SEO resolution. I am very interested to follow my own rules. Everybody bores to follows others rules but it's very interesting to follow own rules.

Evaluation of Past Mistakes:

Starting of this year we should evaluate the past mistakes in optimization of website and we should give it right channel.

Whole Concentration on SEO work:

In SEO, concentration on optimization of a site is most important thing. I resolve that my whole concentration will be on work.

To get on the top of search rankings:

It is more about keyword research. We have to know our SEO competitors and we must figure it out to outplay them.
My best try for more back-links than the previous year:

If we want to include this on our wish list, we have to double time our link building and SEO work daily. I will make sure that all of the sites I am generating are do-follow. It could be forums, social bookmarks, social media, etc.

Improving your writing ability:

It is worth to whole focus should be on Article and Press release directories. We should study correct form of writing articles and press release. It should be proper in English which will be self-learned.

Page views and unique visitors than the previous year:

We have to step up building and promoting more links in do-follow and no-follow sites. We should prefer gaining original user traffic. We should never try to fool visitors because website get good position in search engines only if more and more visitors come to our website and revisit it. We have to try to increase natural traffic to web site. It is always fair only making an effort to attract real users who becomes potential customers. We don't to try to increase unnecessary traffic to website. It generates more useless inquires and you can loss useful inquiry from mess of inquires. Wining trust of visitors means to get good position.

Plan for website:

I will formulate a new SEO plan for 2010, on how I can satisfy to client of website and visitor of website. I can write it down, and to put it into action immediately. There are many ways like giving them freebies, review copies and free tips on anything we want to share to them. This keeps them coming back to website over and over again, and inviting friends to check it out and contribute some of their comments. They can even subscribe to our feed.

SEO 2010- Changing Face of Search engine

2010-01-11T04:37:00.000-08:00

Search Engine Optimisation(SEO) has its principles aimed at the way search engine spiders sortout web pages and throw up search results. So, when Microsoft Bing hasdone a whole lot of research prior to its launch in its efforts to makeit the next generation search provider and when Google is still shuffling its algorithms and shaking stuff up, it has serious implications for Website owners, Web Administrators and to bloggers at large.Google has its new project “Caffeine”still up its slaves as it is getting its infrastructure up for theaction. Microsoft’s Bing is already throwing up results that are moregeared up for sales of stuff rather than the traditional search resultspacked with information for readers. This obviously has deep feltimplications for marketers who would want to take a second look at theway their sites have been optimized for search engine results.

SEO is a dynamic affair that doesn't leave people satisfied withtheir results, unless they are on the move, in line with the works ofpeople behind the popular search engines. Analysis of search resultsfrom Google and Caffeine show subtle differences – granted, thedifferences in search results are best seen under a microscope and maynot be obvious to the naked eye. But there are vital clues to be drawnout of the results of Google’s experiments with its search algorithms.

It can be safely concluded, for instance, that such sites appearedin front of the pack when served through Google Caffeine, which had itscontents revolving around a common theme. Blogs, for instance, thatwould pry on each and every topic without being bound by a centrifugalforce that would tie it down towards the subject of focus, would appearlater in the search results than those blogs that were more disciplinedin the choice of topics. This also coupled with those blogs that wereupdated frequently, consistently and at regular intervals with a lot ofpredictability ingrained in them when it came to publishig of new stuff.

Search results are not going to be just about keywords and tags inthe days to come; web administrators need to be watchful as to whatmakes their sites click in the new and revised version of Search EngineSpiders.

SEO 2010 :Page Speed is great resource to get high rank on Google.

2009-11-17T00:38:00.000-08:00

According Mr Matt Cutts The Page Speed is most important to get high rank in Google. First I would like to define what is Page Speed.

What is Page Speed?

Page Speed is an open-source Firefox/Firebug Add-on. Webmasters and web developers can use Page Speed to evaluate the performance of their web pages and to get suggestions on how to improve them.

How does Page Speed work?

Page Speed performs several tests on a site's web server configuration and front-end code. These tests are based on a set of best practices known to enhance web page performance. Webmasters who run Page Speed on their pages get a set of scores for each page, as well as helpful suggestions on how to improve its performance.

Why should you use Page Speed?

By using Page Speed, you can:

Make your site faster.
Keep Internet users engaged with your site.
Reduce your bandwidth and hosting costs.
Improve the web!